Is continuous data quality monitoring a myth? Not so fast. That is according to Ganesh Gangesan, Founder & CEO of PeerNova. Traditional data quality monitoring requires data to be in a repository and data quality platforms apply certain business rules to measure the data quality. And the exceptions are referred back to the data sources/owners to fix the exceptions. PeerNova’s Cuneiform solution, with its origins in data security & networking, applies a no-code approach to solving the measurement and monitoring problem. Additionally, Gangesh talked to us about measuring the business impact of the exceptions that are identified. With a technologist background, Gangesh got an opportunity to switch to the business side when the company he was working for decided to spinoff a division. After a couple of iterations, Gangesh sold his previous company to Qualcomm. And the he embarked on the data quality journey with special focus on financial institutions.