Nowadays, there are a lot of expectations of Chief Data Officers for both short term and long term. One way to manage the expectations is to have a two-track strategy. CDOs need to have a list of items that are of value to business stakeholders in the short term and also have a long term roadmap. Krishna Cheriath, CDO of Zoetis, the largest animal health company in the world, has been experimenting with Iceberg strategy with great results. Krishna is an advocate of every employee being a digital citizen with a certain expectations of them and also with a need to be more aware.