Data Transformers Podcast
Storytelling ABOUT the data is as important as storytelling WITH the data
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Episode Title : Storytelling ABOUT the data is as important as storytelling WITH the data

Episode Summary:

The concepts behind master data have been around for a very, very long time. Which means the businesses won’t function well without implementing master data. Scott Taylor, the Data Whisperer, believes that it is more productive to talk to management about data than the processes behind it. The business side is more interested in the WHY side of data. Why are you telling me about this? Why are we funding this? What does it matter to me? So there is always that gap between requirements/implementation versus strategy/rationale. Storytelling is very hot right now. But most of the storytelling is focused on data analytics, visualization, charts etc. But not many are focusing on storytelling of the data management itself. Telling stories of the data is as important as telling stories with data. Data management is about determining the truth. So instead of saying garbage in garbage out, be strategic about the gaps in that truth.

Topics discussed in this episode:

1:25: Scott, the Data Whisperer, came up with his moniker to calm things down just like a horse whisperer does. With all the noise around structured/unstructured data etc.

2:27: Scott’s focus is on the strategic value of data management. The concepts behind master data have been around for a very, very long time. Which means the businesses won’t function well without implementing master data. But it is more productive to talk to management about data than the processes behind it.

7:25: The business side is more interested in the WHY side of data. Why are you telling me about this? Why are we funding this? What does it matter to me? So there is always that gap between requirements/implementation versus strategy/rationale. 

8:28: Key is to make the business folks understand that the systems they rely on data and the data in the demos they see are perfect data. For real life systems, actual data is a lot more messy. 

11:04 (Headliner): Storytelling is very hot right now. But most of the storytelling is focused on data analytics, visualization, charts etc. But not many are focusing on storytelling of the data management itself. Telling stories of the data is as important as telling stories with data. 

14:05 (Headliner): Data management is about determining the truth. So instead of saying garbage in garbage out, be strategic about the gaps in that truth.

16:30: A CDO should be as articulate as a CMO who talks about brand equity and brand governance etc. Over the years, CIO forgot about that middle initial ‘Information’ and focused so much on tech and infrastructure. 

18:38: Scott talked about his unique way of communicating using puppets and humor to drive home the message. Finding different ways to stay on the message but convey in different ways. 

Resources mentioned in this episode:

Scott Taylor Youtube channel: https://youtube.com/playlist?list=PLashWxBySOAOKUtvn2NTBQeENJTLB8NoS 

Scott Taylor LinkedIn: https://www.linkedin.com/in/scottmztaylor/

Podcast website: https://DataTransformersPodcast.Com

 

Data Transformers Podcast

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